The Practise That Led To The Platform•
TP/P is the resource I wish I had when I went to art school. Looking from the outside; the art industry seems like it’s small with a central focus on being a gallery represented artist.
Instead, it goes something like this:
Once upon a time, we’re all trained to get to the castle–art world and be represented by a gallery–preferably a blue chip. From where we stand, the castle is within sight and it seems like it’s perfectly within reach and reason to get there. Just like any story, we–the main character–set out on our hero’s journey to learn how to get to the castle. We go on the journey (get that degree), meet a few people (our classmates), do a few things (hone in on our practise, get PTSD from crits), kill the villain (ourselves) and then happily ever. Just kidding. Good luck, you’ll figure it out. The end
This just isn’t true. But no one, neither institution or educators, informs you that. No mapping it out to identify the overlaps, the relationships, the breakdowns or why things are the way they are.
In order to establish these connections, I pursued a PhD to research the breakdown, establish the gaps and built the map (quite literally) for artists to know their value and what is expected of them. During this research, I learned that artists and the art industry are in fact a symbiotic relationship, yet there are significant misrecognitions between artists and the art world. The concept was so strong my dissertation of Art World Hegemony and Access: Competing Perspectives on the Value of The Creative Class was awarded with no corrections, and my pursuit continued in the development of this product: To Practise_Practice, a web-based, personalised discovery platform that provides early-career artists the toolkits they’ve been searching for to navigate the art world.
Without this information, it's impossible to ask for artists to know what’s value they have and more importantly, what they need to bring to the table. We’re here to level the playing field.
Dr. Erika Wong, BFA, MA, PhD