TP/P is the resource I wish I had when I went to art school.

To Practise/Practice is a community born out of extensive research, a passion for the arts, and an active drive toward progress. 

It’s not just another product, but a meaningful and transformative digital space that creates a more equitable, sustainable, connected, and resilient arts and culture ecosystem.

It all started when our founder, Dr. Erika Wong – an installation artist herself – was confronted by the many obstacles presented by the institutionalised art world. She realised there was a glaring gap in the ability of art school grads to access and work in the arts sector post-graduation.

She came up with the idea of creating TP/P to help artists and creatives gain access and participate purposefully in arts and culture.

The TP/P community includes a podcast, research-backed quizzes and coming soon: a peer-to-peer space, hosting artist profiles, portfolios, CVs, artist statements and more.

The use of digital technology is key to accessing the arts sector by a new generation of practitioners and participants, and TP/P deploys a data-driven, user-centric approach to build its content through ongoing feedback from our community.

TP/P advances the resilience of the arts by challenging our basic assumptions about the ecosystem: it interrogates our creative values and raises questions about the relationships between studio practice and the gatekeepers, and the perception of acquired knowledge and skills within the sector.

Our Team

Dr. Erika Wong

Rachel User

Alexis Hyde
Podcast Host

Olivia Moore

Add your voice to our community

Subscribe to our newsletter for a professionally curated list of everything you should be paying attention to in the Art World.

Children's drawing of Erika Wong

Dr. Erika Wong is a practising artist, podcast co-host and lecturer teaching the value of creative thinking at various institutions. Her research looks at the valuation and legitimisation system of the Art World and its relationship to the Creative Class, focussing on creative entrepreneurship and current technologies. Dr. Wong has worked internationally in tech, fashion, and art strategising. She is an Associate Fellow in Higher Education holding a PhD in Business from the University of Brighton in Brighton, England; an MA in Creative Practice for Narrative Environment from Central St. Martins in London, England; and a BFA from Art Center College of Design in Pasadena, California.

Rachel Usher is a research consultant working with international start-ups and non-profit organisations, as well as academics across the social sciences. Her areas of expertise include research methodology; stakeholder engagement; consultation and education; project administration; and policy analysis. Rachel has contributed to a variety of projects within the non-profit and start-up ecosystems, and regularly contributes to, edits and proofreads major works such as book chapters, PhD dissertations, and academic articles. Rachel holds an interdisciplinary Master of Arts in Social Science and a Bachelor of Arts in History and Sociology.

A headshot of a white woman, Alexis Hyde, smiling

Alexis Hyde sweats art, willingly, and it’s not always pretty. She is passionately driven to learn about, write about and spread the appreciation of art. Hyde lives in LA and wages her very breath on discovering the best of the finer arts in her fair and far-flung city. She is currently working as an art advisor/dealer/consultant/podcast host/whathaveyou, but you may have seen her most recently as the Director of the Museum of Broken Relationships and Co-Curator of soft. core. La.

Olivia Moore works as the creative you need her to be. There’s nothing that she hates more than talking about herself, so we can tell you that they are currently employed as a Senior Experience Designer by day, and a design & brand consultant by night. She’s the head creative of TP/P, the Director of Hexagon UX, and always in an existential crisis. Olivia graduated with a BFA in Advertising Art Direction, and actually has plans to pursue a PhD in Human-Computer Interaction…at some point.