TPP is the resource I wish I had when I went to art school.

The Practice Playbook offers essential career development tools to artists with barriers to commercial literacy and, ultimately, experience a blindsiding of their sense of self. 

It all started when our founder, Dr. Erika Wong — an installation artist herself — was confronted with the many obstacles presented by the institutionalised art world. She realised there was a glaring gap in the ability of art school grads to access and work in the arts sector post-graduation.

Erika developed TPP to help artists and creatives gain access to and purposefully participate in the arts and culture industry.

TP/P is for creatives who want to feel more valued by the industry — but don’t know where to begin. We believe art and commerce can actually co-exist, but the first step is giving artists a leg up and providing them with the inside knowledge and practical skills they may not get at art school. 

The TPP community includes social media, the Frequent Arts Questions and Hyde or Practice podcasts, research-backed quizzes, and an online course stacked with actionable insights for artists to build a practical 12-month studio plan.

Let’s get started.

Our Team

  • Founder, CEO

    Dr. Erika Wong is a startup founder, practising artist, podcast co-host, and lecturer at various institutions. Her research looks at the valuation and legitimisation system of the Art World and its relationship to the Creative Class, focusing on creative entrepreneurship and current technologies. Dr. Wong has worked internationally in tech, fashion, and art strategising. She is a Fellow in Higher Education and holds a Ph.D. in Business from the University of Brighton in Brighton, England; an MA in Creative Practice for Narrative Environment from Central St. Martins in London, England; and a BFA from Art Center College of Design in Pasadena, California.

  • CTO

    Olivia Moore works as the creative you need her to be. There’s nothing that she hates more than talking about herself, so we can tell you that they are currently employed as an experience designer by day, and a design & brand consultant by night. She’s been the head creative of TPP, the Director of Hexagon UX, and always in an existential crisis. Olivia graduated with a BFA in Advertising Art Direction, and actually has plans to pursue a PhD in Human-Computer Interaction…at some point.

  • Operations Manager, TPP

    Rachel is a research consultant working with international start-ups, non-profit organisations, and academics across the social sciences. Her areas of expertise include research methodology, stakeholder engagement, consultation and education, project administration, and policy analysis. Rachel has contributed to various projects within the non-profit and start-up ecosystems and regularly edits, proofreads, and contributes to major works such as book chapters, dissertations, and academic articles. Rachel holds an interdisciplinary Master of Arts in Social Science and a Bachelor of Arts in History and Sociology.

  • Co-host

    Alexis is an advocate for the arts. With a diverse background spanning art advising, curating, and hosting podcasts, she's made her mark as Director of the Museum of Broken Relationships, Co-Curator of soft. core. la. and Curator of the Quinn Emanuel Artist-in-Residence program. Alexis has been a prominent figure in the LA art scene for over a decade, and her journey from physics to art history reflects her versatile approach. Known for her work with renowned institutions like The Getty and LACMA, Alexis’ expertise extends from online platforms to physical exhibitions.

  • Marlon is an angel investor, startup founder, executive and experienced advocate for diversity in business. He founded Future Capital in 2020 to change the landscape of startup investing across North America. In 2023, Marlon sold Future Capital to Vancouver-based impact investing platform Spring and joined the executive team as Chief Experience Officer (CXO). In addition to his role as CXO at Spring, Marlon is a member of the Board of Directors at QueerTech — a Montreal-based non-profit that aims to queer the tech ecosystem — and is a Venture Partner for LOI Venture, a Canadian VC fund led by Ryan Holmes (Hootsuite Media, League of Innovators). Marlon is a proud community representative for the Rainbow Foundation of Hope and has served as a refugee sponsor in partnership with the Rainbow Refugee Foundation and the National Film Board of Canada.

  • Sean is an award-winning Senior Brand Strategist with six years of marketing expertise. Named a cultural thought leader by ADCOLOR and 4A's Stratfest, he has developed a standardised industry cultural resource and won three back-to-back Agency of the Year awards while at the Martin Agency. Between 2022 and 2023, Sean oversaw strategic services valued at over $2M US in business for clients such as Coinbase, DoorDash, Snapchat, Royal Caribbean, RITZ, and Sabra. Prior to the Martin Agency, Sean was at 1000heads, covering clients such as Google, Microsoft, Arm, HERE, and Ancestry, bringing in over $1M US in incremental scopes in 2020.

Learn the Ropes

Join the Practice Playbook Program

The Practice Playbook offers a 10-session program exploring the key professional practice, studio management, and marketing principles required to meaningfully engage with the art industry. 

By the end of our course, you’ll understand how to leverage your skills within the sector and how to build a practical studio plan to implement over the next 12 months.